The Ultimate WebsiteConversionsGuide!
Increase your company’s revenue by optimizing your website conversions.
November 12, 2021 | Author: Arend Estes
Designed by vectorjuice / Freepik
Edited by Estes Web Development
Your website is the member of your sales staff that is always working. Day and night 24/7, it’s on the job. So, if your site is not optimized for website conversions, you could be losing money!
What Is A Website Conversion?
A conversion is the ultimate goal of any business website. When a website visitor takes the action that you want them to, this is called a website conversion.
The type of conversion can vary depending on your business model, marketing strategy, and sales structure. Customers making a purchase, calling your office, filling out a contact form, or signing up for a newsletter are all forms of conversions.
How Conversions Benefit Your Company?
How Conversions Benefit Your Company?
Your website is a powerful tool for selling your products and services. It has the potential to convert hundreds, thousands or even millions of visitors into paying customers.
Optimizing your website for conversions can automate your sales process leading to an increased, consistent stream of revenue.
This is why every site owner should know what conversions are and how to improve them. But how do you optimize your website for conversions? How do you know if your website is doing its job? In this article I’ll show you some simple steps that will help you increase your website conversions in no time.
Designed by vectorjuice / Freepik
Edited by Estes Web Development
Ways To Increase Your Website Conversion Rate
Above The Fold
Designed by vectorjuice / Freepik
Edited by Estes Web Development
Above The Fold
Above the fold content refers to the content that people see on their screen as soon as they land on your page (before scrolling).
When your website loads, page visitors should know that they are in the right place instantly. Accordingly, your above the fold content needs to clearly state what your site is about and what you are offering.
Also, you should include a value proposition and a clear path for the page visitor. This depends greatly on what a conversion means to your company. Whether you would like to get customers booked for a service, get customers to call your office, or sign up for your news letter; there should be a button or link above the fold. You don’t want your customer to have to look through your entire page to try to find your main conversion goal.
Most importantly, this content should be eye catching! Content above the fold should grab the attention of your customer.
Testimonials
Testimonials
Have you ever heard a commercial boasting about how many 5 star reviews their company has? This is a wise strategy. People will not believe in your product or service without proof from prior customers.
After all, consumers put trust in the reviews of others. Display that your customers are consistently pleased with your company. Furthermore, featured reviews should contain an image of the reviewer. This allows the site visitor to more easily relate to the reviewer.
Featured reviews should be displayed prominently on your page. You should select reviews that highlight the benefits of your service.
The best reviews to feature are reviews that state a relatable problem that was solved by your product or service.
Designed by vectorjuice / Freepik
Edited by Estes Web Development
Target Your Audience
Designed by vectorjuice / Freepik
Edited by Estes Web Development
Target Your Audience
Foundationally, there are two general types of customers. Are your services or products being sold business to business, business to consumer, or both?
Business to consumer content should be emotionally driven. If you are selling to individuals for private use, these individuals will be looking for fulfillment from your product or service. Focus should be on how the product or service will help them.
However, business to business content should focus on solving important business problems for your customers. When selling to businesses it is important to be able to prove that your company has been able to help similar businesses improve their operations.
Primarily, your page should be very specific to the needs of your ideal customer. Conduct research on your past customers. Determine the precise demographic or demographics that make the most purchases from your company. Make sure that your content is tailored to this audience.
Meaningful Content Layout
Meaningful Content Layout
Less is more. Don’t overwhelm page visitors with content. Think of the experience that a site visitor will have. Lead them through all the information needed to make a conversion. Create a step-by-step plan to guide them through a sales funnel. Also, be sure to have well placed calls to action to take them to the next step or to the end of the funnel for conversion.
Further, build trust with your customer. Show who you are and what you plan to achieve. Why you should be selected over your competitors. Focus on the benefits of your product or service over features. Be sure to include any awards or badges from organizations you’re company may be a part of.
Additionally, a website must be easy to navigate. People should be able to find what they are looking for and find their way around without any hassle. Everything must be seamless to keep your customer engaged and make a conversion. In other words, you want the process to be as easy as possible.
Designed by vectorjuice / Freepik
Edited by Estes Web Development
Responsive Design
Designed by vectorjuice / Freepik
Edited by Estes Web Development
Responsive Design
It needs to look good on every device and screen size.
Websites are built on computers. When building your website, you want it to look professional, modern, and polished. Let’s say that you’ve completed your website, and you are ready to launch. You achieved your goal! Your site looks great! But what does it look like when someone views it from a cell phone? What does it look like on a tablet?
On average, slightly over 50% of all web traffic comes from cell phones. Depending on your business this number may vary. Either way, your website will be viewed on all kinds of different sized devices. Make sure that your site loads correctly and looks great on any size device.
Additionally, Google and other search engines favor sites that are responsive. If your site is responsive this will help with search engine optimization (SEO) which can lead to more traffic and more website conversions.
Site Speed
Site Speed
Your website must be fast. Nothing is more frustrating than waiting for a page to load. It’s even worse when it doesn’t load at all!
To be sure, site speed is incredibly important to ensure that your customer lands on your page. When most people search the web, they expect your page to load within three seconds. For example, it has been found that after three seconds of load time, the percent of people who will leave is more than half. This percentage jumps to 90% at 5 seconds.
Similarly, as with responsive design, website loading speed is a factor for search engine ranking. Google wants the largest content of your website to load within 2.5 seconds. GTmetrix is a great free tool to help determine site speed. They also offer suggestions to improve your website’s speed.
Designed by vectorjuice / Freepik
Edited by Estes Web Development
Designed by vectorjuice / Freepik
Edited by Estes Web Development
Conversion Is Key
The web is a huge part of our lives. In fact, it’s so big that there are over 1 billion websites in the world today! Consumers have lots of choices and little patients when searching the internet. Consequently, your website must stand out and have an intentional, strategic plan for conversions.
What is the purpose of your website? Is it to generate leads? To sell? To inform your customers? Or perhaps to entertain? Whatever it may be, you need people to come back again and again. People expect to find what they need quickly and easily. If this is not the case they may leave and never return. The key is conversion.
In short, website conversions optimization is a great way to increase sales and reach your goals. Estes Web Development specializes in working with small businesses to create amazing websites that convert visitors into customers. Contact me for a 100% free consultation if you need help with your website or a conversion strategy. I’m ready to help you reach your goals in no time!
Conversion focussed websites
Call Estes Web Development to help with any web design and development problems, issues, or questions you may have. Let’s come together to build an online presence that will put you where your customers are.
Services
- Website Development
- Website Design
- Responsive Websites
- Search Engine Optimization
- Social Media Integration
- eCommerce Websites
- Web Maintenance
- Cross Browser Compatibility
